Donald Trump probably wasn’t born knowing how to play the media. But it sure didn’t take him long to figure it out. Whether or not the media chooses to believe it, he’s been doing it ever since. And he’s gotten pretty good at it. Last week Trump punk’d the media so hard that they’ll likely be smarting for days. Hillary Clinton had been struggling all week with the pneumonia that she thought was “no big deal,” and her “baskets of deplorables” comment. So the Clinton campaign redirected the focus back on Trump by reminding everybody about that whole “birther” thing when years ago Trump challenged President Obama’s citizenship. Throughout the week, Trump mostly punted any questions about it. But on Friday he alerted the media that he would be making a “major announcement” at a press conference that evening. Of course, the media assumed he was going to talk about how wrong he was about Obama’s citizenship, so they were scratching and clawing at each other to get there. After they all gathered at Trump’s newest, finest hotel in Washington, D.C., they got nothing but a 30-minute string of Trump endorsements from veterans and a sales pitch for his new hotel. But just before they turned off the cameras, Trump said simply, “President Obama was born in the United States. Period.” Then he left. End of story.